Blogging for business is certainly not new, but it is still effective at engaging in and showing the search engines what’s hot. You may not call your blog a blog, but we think every company needs a blog or similar as a hub for publishing content and offers.
This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog.
Business bloggingInternal linking strategyA WordPress plugin that shows how everyone can manage their content calendar Last week I wrote about a new spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan and manage different types of content within a team, operational tools are useful too. So, this week I wanted
Business bloggingHow to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best approaches to seeding and distributing your blog content – giving it the best chance of being
Business bloggingContent marketing strategy8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an issue at this time of year. In this post, René Power examines the key elements of a
Business bloggingContent marketing strategyIntegrating blogging with other communication tools – an integrated approach Although blogging is far from new, I find that relatively few organisations have really started using blogs effectively. Where they have, they have found a tool that delivers on multiple fronts because it’s integrated into all their communications. When used effectively, the blog is a place for you
Business bloggingI have a confession. I use the Typepad text editor and I have even recommended it to others… This means against the Top 100 blogs shown in the graphic, I sit with Geekdad, The Pioneer Woman and Seth Godin who all favour this easy to use WYSIWYG platform. But Typepad is not the mainstream choice,
Business blogging30 ways to get more targeted visitors to your blog A few years ago Seth Godin wrote a great post on how to get traffic for your blog. Seth listed a number of excellent ideas and techniques that any blogger can use to generate interest, attention and advocacy for their blog. Six years on and many of
Business bloggingSix post ideas which work for any business blog Following on from the recent Smart Insights post on 30 ideas to get more visitors to your blog, I thought I’d follow-up with some more specific ideas for B2B blogs. I believe blogs are the foundation of any respectable BB content marketing strategy and the place where
Business bloggingLighten the load and increase the impact Value: ★★★★★ Our commentary: The CMI (Content Marketing Institute) have posted a case study that we can all likely take something from. The company, OpenView Venture Partners, have more than tripled visitor traffic to their blog by getting everyone in the business to post on the company blog at least once
Business bloggingWhat are the barriers stopping companies blogging and how can they be encouraged? I strongly believe that every business should have a blog since they’re an essential hub to your digital marketing activities. If you don’t have one, you’re missing out on one of the best ways to engage existing customers and to get new customers
Business bloggingIntegrating blogging with other communication tools – an integrated approach Although blogging is far from new, I find that relatively few organisations have really started using blogs effectively. Where they have, they have found a tool that delivers on multiple fronts …..
Business blogging Read moreHow to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best …..
Business blogging Read more Content marketing strategy Read more8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an …..
Business blogging Read more Content marketing strategy Read moreA WordPress plugin that shows how everyone can manage their content calendar Last week I wrote about a new spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan and manage …..
Business blogging Read moreSix post ideas which work for any business blog Following on from the recent Smart Insights post on 30 ideas to get more visitors to your blog, I thought I’d follow-up with some more specific ideas for B2B blogs. I …..
Business blogging Read morePlease let us know your comments on our Quick Guide to business blogging. Tell us what you like, don't like or other ideas of what it should include. Thanks!
