Blogging for business is certainly not new, but it is still effective at engaging in and showing the search engines what’s hot. You may not call your blog a blog, but we think every company needs a blog or similar as a hub for publishing content and offers.
This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog.
Business bloggingInternal linking strategyHow to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best approaches to seeding and distributing your blog content – giving it the best chance of being
Business bloggingContent marketing strategy8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an issue at this time of year. In this post, René Power examines the key elements of a
Business bloggingContent marketing strategyHow to create an inbound marketing strategy – some case studies of tools and tactics I’ve found setting up and running a small business is both daunting and exciting in equal measure. The combined economic downturn and increasingly crowded competitive landscape mean the need to promote your business and get your message ‘out there’ is as important as
Business bloggingCustomer engagement strategyHow to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content asset) must be to stimulate demand and generate enquiries. In this final post of this business blogging series
Business bloggingContent marketing strategyA WordPress plugin that shows how everyone can manage their content calendar Last week I wrote about a new spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan and manage different types of content within a team, operational tools are useful too. So, this week I wanted
Business bloggingI have a confession. I use the Typepad text editor and I have even recommended it to others… This means against the Top 100 blogs shown in the graphic, I sit with Geekdad, The Pioneer Woman and Seth Godin who all favour this easy to use WYSIWYG platform. But Typepad is not the mainstream choice,
Business bloggingIntegrating blogging with other communication tools – an integrated approach Although blogging is far from new, I find that relatively few organisations have really started using blogs effectively. Where they have, they have found a tool that delivers on multiple fronts because it’s integrated into all their communications. When used effectively, the blog is a place for you
Business blogging21 reasons to persuade yourself or your colleagues you need to blog, blog more or blog better Are you needing a bit of ammunition to justify the time and energy to invest in a blog? Or perhaps you have a blog and you’re looking to increase the frequency or quality of your posts. At Musicademy, blogging
Business blogging30 ways to get more targeted visitors to your blog A few years ago Seth Godin wrote a great post on how to get traffic for your blog. Seth listed a number of excellent ideas and techniques that any blogger can use to generate interest, attention and advocacy for their blog. Six years on and many of
Business bloggingHow to create an inbound marketing strategy – some case studies of tools and tactics I’ve found setting up and running a small business is both daunting and exciting in equal measure. The combined economic downturn and increasingly crowded competitive landscape …..
Business blogging Read more Customer engagement strategy Read more21 reasons to persuade yourself or your colleagues you need to blog, blog more or blog better Are you needing a bit of ammunition to justify the time and energy to invest in a blog? Or perhaps you have a …..
Business blogging Read moreHow to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content …..
Business blogging Read more Content marketing strategy Read moreIntegrating blogging with other communication tools – an integrated approach Although blogging is far from new, I find that relatively few organisations have really started using blogs effectively. Where they have, they have found a tool that delivers on multiple fronts …..
Business blogging Read moreHow to promote your company blog to reach a larger audience Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best …..
Business blogging Read more Content marketing strategy Read morePlease let us know your comments on our Quick Guide to business blogging. Tell us what you like, don't like or other ideas of what it should include. Thanks!
