Digital Marketing Megatrends 2017
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A system is only as good as the people who own and support it; or it can lead to poor quality leads, unsatisfactory customer experience, damaged reputation to the company, inconsistent processes and a lack of a shared working strategy to deliver the business case.
In this post I’ll share my experience in selecting and managing a CRM system for a public sector organisation to show some of the problems that can develop and what to watch out for.
Here are my tips learnt in the first year of implementing a system within a University, so you can acquire the benefits early on and maybe avoid some of the sleepless nights!
System performance reports will also ensure a good online customer experience and highlight issues early with your technical team. Do not assume that high satisfaction equates to quiet customers. Silence is not golden!
These 10 tips are not an exhaustive list; it is a subject very ‘close to my heart’, as I have managed a CRM system for over four years.
If you're interested in reading more about this topic, then read Smartinsight's Quick Guide on Customer Relationship Management
In my next post I’ll give more practical details on how the CRM system was implemented to make it help with marketing conversion campaigns and customer service.
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