How to create an inbound marketing strategy – some case studies of tools and tactics I’ve found setting up and running a small business is both daunting and exciting in equal measure. The combined economic downturn and increasingly crowded competitive landscape …..
Approaches to increase the value of your email messages Part 2 When resources are scarce When we try to make email more valuable for subscribers, we tend to focus on technical and transactional optimization. Which means we focus on making …..
This report contains useful perspectives from a range of engagement specialists which are useful to review. There are also statistics from over 1,000 client and agency side respondents. Here are the main results from the research: Email newsletters (72%), presence …..
The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making recommendations in areas of engagement such as social media (of course), mobile, employee engagement and customer service. Here is my contribution…
Eyetracking research shows us that visitors evaluate a web page in a fraction of a second and will often click within a few seconds. So, in many senses, success in digital marketing is down to how well you craft your digital communications to engage the visitor on your site and third-party sites. So how do you approach engaging your online customers, is there any research to back up your approach and who is doing this well? In the first of my E-marketing Excellence interviews, I interviewed Richard Sedley , Director of the Customer Engagement Unit at design agency, cScape…
