Most users find Snapchat brands by searching for username

Chart of the day: most users find their favourite brands on Snapchat by searching for their username

The research by Snaplytics shows that most Snapchat users wanted to engage with brands and actively seek them out on Snapchat

The latest research in their quarterly updates also shows that Snapchat is the most popular social platform amongst US teenagers.

The research found:

• More than 6 in 10 (64%) search for brands using their username
• A quarter of new followers have used Snapcodes and almost 1 in 10 (9%) have used deep links. Snapcodes are QR codes for Snapchat profiles, which may appear on websites and across social media
• 6 in 10 (61%) of Snaps are video, rather than images

Snapchat has 161 million daily active users.

• Source: Snaplytics
• Sample: The data is based upon the metrics from accounts monitored with the technology from Snaplytics. The data comes from more than 500 brands and a total of 217,000 snaps
• Recommended resources: Our video guide and influencer outreach guide can help you with your social media marketing. Our Social Media Marketing Toolkit is full of helpful resources.