Explore our Social Media Marketing Toolkit

Most users find Snapchat brands by searching for username

Author's avatar By Robert Jones 28 Apr, 2017
Essential Essential topic

Chart of the day: most users find their favourite brands on Snapchat by searching for their username

The research by Snaplytics shows that most Snapchat users wanted to engage with brands and actively seek them out on Snapchat

The latest research in their quarterly updates also shows that Snapchat is the most popular social platform amongst US teenagers.

The research found:

  • More than 6 in 10 (64%) search for brands using their username
  • A quarter of new followers have used Snapcodes and almost 1 in 10 (9%) have used deep links. Snapcodes are QR codes for Snapchat profiles, which may appear on websites and across social media
  • 6 in 10 (61%) of Snaps are video, rather than images

Snapchat has 161 million daily active users.

Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

This blog post has been tagged with:

Snapchat marketing

Recommended Blog Posts