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Qwiki – a new visual search and learning engine

Importance:

Our commentary: Here we're alerting you to an exciting new information-sharing and learning technology. It's very early days for the service - it's in a closed alpha and launched around November 2010. But it's already getting rave reviews and satisfaction ratings from users and I found it interesting to take a look.

So what is Qwiki? Qwiki describes its technology capability as "to evaluate and enrich any static text "€“ transforming it into a beautiful, interactive experience with zero human effort "€“ it can be applied to virtually any corpus of information.

Here's an example for an individual:

TEDx SF 2010 - Juan Enriquez from Qwiki on Vimeo.

View more examples of Qwiki.

For me, Qwiki looks to be a great visual way of learning - think of it as a combination of Wikipedia or Google Knol with a TV documentary. The voiceover is very futuristic - like from a Sci-fi movie... Although you can share the content, there is little in the way of interaction, review or refinement at the moment, despite Qwiki being in the name, I guess that will evolve.

Thanks to our expert commentator Imran Farooq of MMC Learning for tipping me off about this.

Marketing implications: I called it a search engine in the headline. It's a little hard to categorise, but I think it will be down to SEOs to learn how to represent their clients well within it. If it becomes big. Early indications are that it may and I think Google would be a natural company to acquire it.

It's probably too early to worry too much about the SEO implications and even if you were it would be difficult to find out how to optimise for Qwiki - they want to keep their secrets to themselves.It seems there will be API or standard data format for transferring information to Qwiki. All Qwiki discloses for now is: Qwiki currently describes millions of reference terms. Soon, we'll be unveiling a platform allowing any web publisher to turn their content into Qwikis.

So one to watch and maybe join the alpha. I've joined but not got access yet - let me know how you found it if you have!

Recommended link: Try Qwiki

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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