SEO strategy

Examples showing how building your network in Google+ gives you more visibility in the search results This post highlights part of the importance of Google+ for SEO purposes. It does so by contrasting 2 screengrabs of Google search results pages, illustrating how H&M have managed to use Google+ to radically affect results for their network of

What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential keyword searches that could drive traffic to your website is enormous. Some web owners get traffic

Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for your target keywords. Now the real fun begins since… Being visible and getting clicks doesn’t guarantee you

Google Shares 5 Common SEO Mistakes This video was recently published on the Google Webmaster Tools blog. It’s a great insight for small businesses or those new to SEO about some of the common strategic mistakes made by website owners. The video concludes with 6 tips which I find most useful since they highlight Google’s thinking behind

A reference of major updates we think marketers involved in SEO, Pay Per Click or Social media need to know about Each day Google makes many changes and updates to its different tools and it does a great job of announcing them through all its feeds, but it can be difficult to keep on top of

21 practical ideas to improve your search rankings Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It’s not rocket science, but it is hard graft using a range of techniques which different people in a company and their agencies need to work

Our round-up of the best advice on how marketers should respond to the Google Search plus Your World integration Most are dubbing the latest changes to Google’s search engine as some of the largest since its launch. The integration of Google+ with the the new Search plus Your World  certainly has the industry buzzing again. As

A roundup of what the experts say photo from UTC.edu It’s the end of the first week January and most of the influential bloggers / “experts” have published their predictions for what will change in the world of SEO in 2012. Rather than add to the noise and because most of the authors are far more knowledgable than I

18 questions you must ask when selecting an SEO agency If you have a good understanding of SEO, that will help you list requirements and the criteria that an agency must meet. If you don’t, then whilst it makes it harder, you can still evaluate service providers if you focus on their understanding of the basics of

Presented to the Internet Retailing Expo conference in Birmingham The techniques I recommended in this talk are reviewed for a case study company with their permission. Although the recommendations use a retail example, they apply to other types of business also. Here’s a preview of the recommendations: 1. Identify Consumer search behaviours NOT just keyword lists 2. Use

“The first major update since 2007″ Well, that’s what Google say, so it’s an indication of how important this could be for digital marketers. It was 2007 when Google launched Universal Search, how time flies. 2012 sees the launch of …..

Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for …..

While researching for a presentation I was delivered for a client, I found these two videos from the Google Inside Search website which really made me sit back and realise how much the web, technology, marketing, and human interaction with technology has …..

Google Shares 5 Common SEO Mistakes This video was recently published on the Google Webmaster Tools blog. It’s a great insight for small businesses or those new to SEO about some of the common strategic mistakes made by website owners. …..

Presented to the Internet Retailing Expo conference in Birmingham The techniques I recommended in this talk are reviewed for a case study company with their permission. Although the recommendations use a retail example, they apply to other types of business …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..