SEO strategy

A roundup of what the experts say photo from UTC.edu It’s the end of the first week January and most of the influential bloggers / “experts” have published their predictions for what will change in the world of SEO in 2012. Rather than add to the noise and because most of the authors are far more knowledgable than I

Our round-up of the best advice on how marketers should respond to the Google Search plus Your World integration Most are dubbing the latest changes to Google’s search engine as some of the largest since its launch. The integration of Google+ with the the new Search plus Your World  certainly has the industry buzzing again. As

21 practical ideas to improve your search rankings Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It’s not rocket science, but it is hard graft using a range of techniques which different people in a company and their agencies need to work

A reference of major updates we think marketers involved in SEO, Pay Per Click or Social media need to know about Each day Google makes many changes and updates to its different tools and it does a great job of announcing them through all its feeds, but it can be difficult to keep on top of

If you’re thinking of hiring an SEO or are an SEO – this is a must browse Earlier in January, you may have seen a useful piece of research completed by SEOmoz that looked into the costs and service structure of SEO agencies. I’ve included that below, but the main reason for this post is to alert

Question: A lot of your posts on SEO seem to be aimed at the expert, do you have something on the basics of SEO? Answer: That’s a fair comment – since I wrote the Econsultancy Best Practice Guide to SEO I have tried to keep marketers up-to-date with summaries of the implications to SEO of Google

Implications of the new Google update focussing on Fresh Content Value/Importance: ★★★★★ Source: Official Google Blog Our Commentary This latest update from Google is aimed at promoting fresh content (where relevant). The example they use on their blog I think summarises the update perfectly: If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer

Over the past few months it has been hard to escape stories about Bing. A recent post on Search Engine Watch which goes into some nice growth figures for Bing really made me sit up and listen. Some of the numbers quote in this blog from Search Engine Watch should start make you wonder how &

The most significant changes in H1 2009 that Google has made which affect the natural search listings and so, SEO practice.

The new v3 Search Engine Ranking report was released in August 2009. I think this is essential reading for anyone involved “hands-on” on digital marketing whether you’re involved in design, content editing or traffic building. I think the new structure and inclusion of many more ranking factors make it a “must read”.

If you’re thinking of hiring an SEO or are an SEO – this is a must browse Earlier in January, you may have seen a useful piece of research completed by SEOmoz that looked into the costs and service structure …..

Our round-up of the best advice on how marketers should respond to the Google Search plus Your World integration Most are dubbing the latest changes to Google’s search engine as some of the largest since its launch. The integration of …..

A roundup of what the experts say It’s the end of the first week January and most of the influential bloggers / “experts” have published their predictions for what will change in the world of SEO in 2012. Rather than add to …..

And the 3 you need to action Value/Importance: Recommended link: Official Google Post from Matt Cutts Our commentary With the sheer volume of search engine algorithm updates that take place on Google alone its difficult to keep a track on amends you …..

It’s not simply a case of black hat or white hat Ethics in SEO is, as in other cases, divided into two categories: the right way and the wrong way to do things. In SEO this shades from good (White …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..