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Explore our Search Engine Optimisation (SEO) Toolkit

The most popular SEO tools?

A survey of the most popular SEO tools

I found this infographic really interesting since it shows the range of tools available for SEO. It also shows how other people approach managing SEO and the kind of reasons they choose to use software to help.

I think software that helps review and improves SEO is great, as long as it is not trying to help cut corners, such as automated link building!

I have used a majority of the software mentioned in the infographic below and we have paid subscriptions for Majestic SEO (Backlink analysis) and Screaming Frog (Managing internal links).

Our reviews of SEO services:

Over the last eighteen months we've introduced the main types of SEO tools for marketers - here are the options:

Here's the infographic from Search Engine Journal:
SEO Software

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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