Digital Marketing Megatrends 2017

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Keyphrase Analysis Tools

Tools to determine target keywords are well-established. But new tools - see Market Potential / Market Demand Tools - provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the excellent Google research database available direct from Google as the Googlr Keyword Tool or Google Insights for Search.

For ideas on using these analysis tools - see this series on Keyphrase analysis by James Gurd.

Most popular keyphrase analysis tools

The best known and longest established keyword tools are:

Market Potential / Market Demand Tools

These are the newcomers to the field and often offer more sophistication in estimating the customer demand in terms of volume and types of searches.

  • Market Samurai Integrates data from several sources including Google, Microsoft and Yahoo! to find out potential market size. Impressive.
  • Keyword Examiner Windows-only Tool using Google Keywords database. Useful in that finds true competition based on quotes, title, backlinks.
  • Hitwise is powerful for its keyphrase analysis and competitor benchmarking tools. It's use is restricted to larger organisations, but I have found that agency/consultant access can be arranged as I have done on several occasions.

Keyphrase behaviour visualisation

  • Wordstream Another new tool for Keyphrase analysis brought to my attention by Bill Hunt. I'm not clear what it's differentiating features are?

Rank tracking tools for SEO

Other Google Tools

Google has a series of other tools which show seasonality in demand. Market Samurai uses many of these:

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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