Chris Soames, February 22, 2012A review of the main web crowdsourcing services for marketing, design and development These service sound scarier than than the title suggests. I’m sure many consultants, agencies and companies are using services such as oDesk and 99Designs already. But I …..
Resourcing digital marketing
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Danyl Bosomworth, February 14, 2012An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I …..
Content marketing strategy
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Guest Expert, February 10, 2012Lo primero es lo primero… La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes …..
Digital strategy development
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Dave Chaffey, February 8, 2012Useful insights on how consumers interact with brands through social media Value: Recommended link: GlobalWebIndex Slideshare Our commentary on the latest social media research The Global Web Index is one of the best sources charting the adoption of new technology. …..
Social media strategy
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Tim Watson, February 7, 2012Reviewing the six key areas to improve your email marketing It’s hard to plan a route from A to B if you are not clear where you are now and even harder if you’re not sure exactly where B is …..
Email communications strategy
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Marie Page, November 15, 2011Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..
Customer segmentation/targeting
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Social media strategy
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Danyl Bosomworth, November 9, 2011How do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..
Customer retention strategy
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