Our poll showed that many companies don’t yet have a digital marketing strategy:
But we believe that there are many reasons you need a digital marketing strategy.
Choose from a Quick Guide in our planning section for guidance on the main issues to think through when developing a digital marketing plan.
Effective content needs managing, easy to say, less easy to do. Content has always been King, but in the real-time, social sharing world it’s about lot more than achieving conversion. Quality content is essential across the RACE customer lifecycle.
In the beginning, the web was just flat text and images accessed through desktop computers. In this section we cover emerging technologies and innovation.
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Your digital strategy provides a foundation for all of your tactical marketing to engage customers across the lifecycle of Reach-Act-Convert-Engage summarised in our RACE digital marketing planning framework.
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Some say Email marketing is dead. We’re sure there’s a lot of life in yet; it’s still a primary way of engaging customers and one of the most popular topics on Smart Insights.
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If you don’t know where you’re heading, you’ll never know when you get there or whether you’re on track. Setting the right goals for digital marketing isn’t so easy, but our RACE framework should help you select the right goals.
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Google Analytics is a fantastic tool, but to get the most from it and so get more commercial value from your Internet marketing needs careful setup. Our guides take you through the steps to customise it for your business.
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Managing digital marketing will often need new skills, new staff, new technologies and new processes for marketing. It’s a big change! We look at digital marketing governance the – best way to structure teams and update processes in larger organisation. If you’re a team of one you can ignore this section! The bigger the organisation, the bigger the challenge!
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Understanding your customers online is the first step to improving your results from online channels. Next, it’s benchmarking competitors and looking for partners to work with. We’ll show you how to audit your capabilities and identify the best commercial opportunities.
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Mobile marketing is massive already and forecast to exceed desktop Internet access in many developing countries. So every marketer needs to keep tabs on the opportunities of reaching their audiences via mobile and how to make their mobile sites and presences visible and accessible.
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We think Online PR is one of the most cost-effective marketing approaches for all types of business. But it’s difficult to get right since it is often managed by different people and there’s the overlap with SEO and social media marketing.
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The Internet and digital technologies give fantastic opportunities to engage companies with your brand in new ways.
You may have heard of this! It’s transforming marketing, for the better most would say. We’ll help you navigate social media with a strategic approach sharing approaches from the leading commentators and companies.
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A review of the main web crowdsourcing services for marketing, design and development These service sound scarier than than the title suggests. I’m sure many consultants, agencies and companies are using services such as oDesk and 99Designs already. But I …..
Resourcing digital marketing Read moreAn infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I …..
Content marketing strategy Read moreLo primero es lo primero… La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes …..
Digital strategy development Read moreUseful insights on how consumers interact with brands through social media Value: Recommended link: GlobalWebIndex Slideshare Our commentary on the latest social media research The Global Web Index is one of the best sources charting the adoption of new technology. …..
Social media strategy Read moreReviewing the six key areas to improve your email marketing It’s hard to plan a route from A to B if you are not clear where you are now and even harder if you’re not sure exactly where B is …..
Email communications strategy Read moreAre you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..
Customer segmentation/targeting Read more Social media strategy Read moreHow do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..
Customer retention strategy Read more
