Susanne Colwyn, May 17, 2013
Insight from Connect2013 – the marketing roadmap and exploiting data in the right way for your business In previous years, Dave Chaffey has spoken at the eCircle conferences, but this year was different since eCircle is now part of Teradata …..
Digital marketing strategy
Rhian Simms, May 14, 2013
Signs that you need an integrated social media strategy… The CEO wants ‘a Facebook’, ‘a Twitter’ and ‘a blog’? The reason? Because they saw competitor becoming more active. Sound familiar? This request is perhaps less common than it was 5 years …..
Social media strategy
Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to …..
Dave Chaffey, May 13, 2013
The development of Facebook’s strategy including business and revenue model You use Facebook, but have you ever wondered about its business model and how it has evolved? In my E-business and E-commerce Management book we have reviewed the development of Facebook for over six …..
40+ marketing and delivery channels marketers need to manage today The current focus on multichannel and omnichannel strategies, highlights the need to prioritise investment on the relevant channels for a company. It’s not practical for most to manage all channels …..
Multichannel (Omnichannel) strategies
Danyl Bosomworth, August 7, 2012
Differentiation vs Amplification We shared Seth Godin’s Circles of Marketing blog post a couple of weeks ago, it captured our attention because of the simplicity of the message, the focus on the fundamentals, Seth’s always good at that. The marketing …..
Digital strategy development
Dave Chaffey, July 17, 2012
Applying SOSTAC® planning to digital marketing SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it was natural to work …..
Capability and performance review