Digital Transformation - Shaping Your Digital Future
We can help you on your journey to successFind out More
Save 50% on Annual
Membership in August
Many activities are needed to succeed in multichannel marketing. Whether you work for a company or for an agency, you need to communicate to colleagues or clients what is needed for success. I found the Twiss Universe visual an interesting way of showing what's needed to develop multichannel strategies, so thought I'd share it so you can compare it to your approaches.
"Our Map of the "Universe" provides an overview of available mediums, technologies and services that comprise Multi-Channel marketing as a whole. Every brand has its own footprint of involvement, large or small".
(Click to Expand)
I like the emphasis that the visual puts on measurement, testing and customer research and coverage of the main "carbon" and "electronic" tools.
It's not so strong on process, for that I recommend Dan's "Marketing Wheel" infographic.
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Start the discussion on our community and social networks
Recommended Blog Posts
How to meet today’s marketing compliance challenges with an online BrandHub Marketing departments are bursting at the seams with opportunity. Upstream they are in overdrive producing content for niche targets, using multiple agency partners and designers. Downstream, content needs to …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..