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The fact is, there isn't a perfect time for any benchmarking, so now as good a time as any to take a little time to reflect on your team or your organisations strenghts and weaknesses and how you feel that's bearing up against your top 2 or 3 competitors. So much changes in a year, internally and externally, and there's a lot to be said for a pragmatic review to ensure that your focus and undoubtedly limited resources are in the right place for 2012.
With this in mind, we decided to create a new Internet marketing benchmark tool for our Expert members.
It's a little like going to a health clinic for a check-up, we believe, there are some key areas to think about. The difference is that you can do a lot of this yourself -- and ask key team members to do the same. For simplicity and consistency with the rest of the Smart Insights website we've designed the tool around the RACE framework.
With roughly 10 questions in each of 4 categories the simple questionnaire only takes 15-20 minutes to complete. We'd then recommend an internal discussion with other's answers for 45 minutes - to agree the focus areas and priorities and ensure you're building those into your programme of work. It's got to be worth an hour of your time?
Our Healthcheck tool is currently available to Expert members only, though we're intending to bring an interactive 'light' version for everyone in the coming few months.
You can learn more here.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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