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Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services like social networking or mobile marketing can be introduced. These statistics sources also suggest changes in consumer behaviour and perceptions of privacy and trust influenced by digital media.
Here we highlight the best free Internet statistics information sources from around the world, mainly from Government sources.
UK digital technology adoption statistics
In the UK, the five primary sources for digital technology adoption and usage by consumers and businesses are:
To compare a single country to worldwide - other countries, try the World Econsomic Forum or International Telecomms Union data - there is usually a lag - current data in 2009 is 2008.
The Report uses the Networked Readiness Index (NRI), covering a total of 133 economies in 2009-2010, to measure the degree of preparation of a nation or community to participate in and benefit from ICT developments
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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