Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services like social networking or mobile marketing can be introduced. These statistics sources also suggest changes in consumer behaviour and perceptions of privacy and trust influenced by digital media.
Here we highlight the best free Internet statistics information sources from around the world, mainly from Government sources.
UK digital technology adoption statistics
In the UK, the five primary sources for digital technology adoption and usage by consumers and businesses are:
European ICT adoption statistics
US adoption and privacy
Worldwide Internet adoption statistics
To compare a single country to worldwide - other countries, try the World Econsomic Forum or International Telecomms Union data - there is usually a lag - current data in 2009 is 2008.
The Report uses the Networked Readiness Index (NRI), covering a total of 133 economies in 2009-2010, to measure the degree of preparation of a nation or community to participate in and benefit from ICT developments