Digital Marketing Megatrends 2017

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Google Tools you may not know about

Google has updated two of it's main sources. I thought I'd alert readers to them since I often find that people reach for their pens to make a note of these on training courses.

Google Agency Toolkit

Many readers will know the many great tools Google provide to encourage marketers to spend more with advertisers. The ones we've written about before and recommend are most useful are:

  • The Google Keyword Tool - for seeing the number of searches on a topic
  • Google Keyword Planner - a new tool supplementing the keyword tool
  • Google Ad Preview tool - shows marketplace players in different countries
  • Google Trends - for spotting search trends by country
  • Google Ad Planner - for finding site popularity and audience composition for media sites/publishers

But I find many don't know about the Google Agency Toolkit which groups these together and provides many others - check it out!

Google Think Insights

Launched in May 2011, Google Think Insights collects research studies about display ad and search marketing effectiveness. sources are broken down by country. More data is available for the US, but there is some non-US data you can use to support your arguments or for writing that next report. Good idea that - calling it "insights"!

Think Quarterly

Finally, continuing the Thoughtful theme, Google has Think Quarterly.  This is an online magazine summarising trends and case studies. Less valuable than the other tools probably, but could be worth a browse when your own with a mobile - there's a mobile version.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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