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On a daily basis, social and digital marketing platforms are evolving and developing. In the same way, Marketers are embracing these changes through upskilling or using their hidden skills.
This Infographic, from SalesForce and Pardot, visualises the new Marketer as having two sides to their skillset as an 'Artist' and 'Scientist' - balancing creativity and analytical skills. This has always been true, but the Scientist is more to the fore today? For example, Social Media = (Artist) and Manage your digital Relationships + (Scientist).
As well as being part artist, part scientist, modern marketers also increasingly have some of the most ridiculous job titles.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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