Digital Marketing Megatrends 2017

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How important are digital skills today?

Help up build a picture of the current digital skills landscape

This infographic shows that there are 1.46 million people working in digital companies in the UK, with 45,000 more jobs in digital currently being advertised.

digital clusters in the UK

Digital marketing requires a huge breadth of skills, with some marketers specialising in key areas such as SEO, content marketing or Paid Search. Many however are generalists, who have a wide set of skills. This can be highly useful, but it is also tricky to keep all these skills up to date.

Some 5 million people globally work in digital marketing, and as the industry rapidly grows a skills gap is developing.

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We’ve come up with a list of 20 skills that digital marketers may require, and we want to know how well you rate in them and whether or not you feel you would like to improve. This will help build up a picture what the most critical skills are for digital markers and help us focus our resources on providing you with content on the skills that most of you feel need to be improve. Take our survey to help us build this picture of the digital skills landscape. 


By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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