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What’s New in Marketing?

"Need-to-know" changes in July 2012

In this “fat-free” round-up we update you to what we see as the biggest changes from the last month in the world of digital marketing. You’ll certainly know some, if not most already, but we hope it will be worth scanning to see whether you missed anything which could affect the way you approach marketing in future.

These alerts are mainly changes on the platforms like Facebook and Google which are so important to digital marketing, but we also include a selection of our most popular briefings on best practice in managing and planning marketing.

I thought the biggest news this month was the announcement of availability of Google Glass and the new gestural interfaces we cover in the UX section below. Is this what we'll be seeing out of our window this time next year?

Strategy and planning

Social media marketing

Search marketing

User experience and conversion optimisation

Email marketing and CRM

Well that’s how we see it - let us know if you think we missed anything BIG.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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