The State of Digital Marketing 2015 [Infographic]

What works best in Digital marketing today?

In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.

To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2015 report. It's structured in three parts:  The Global Picture of consumer use; a review of benchmarks across the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing.

stateoftheartdigitalmarketingSmartInsightsinfographic

More details of the research shown in the Managing Digital 2015 section are available in this Free Download for members.

Share your thoughts

  • lovely stuff Dave… let us wait and see what 2016 has for Digital marketing…. One thing that most companies have to work on is optimizing their digital marketing channels that brings good traffic but no/less ROI

  • Thanks Dave, for sharing this useful stats with us, it gives more clarity about digital marketing.
    Please have a look at http://www.icubeskonnect.com/blog/job-description-and-scope-of-digital-marketing , gives you a another point of view on this.

  • dunoon commented on January 20, 2015

    Superb, just wish more people would pay attention!

  • Shweta commented on January 20, 2015

    Nice post on Digital Marketing Services.
    I found your blog very informative keep it up.

  • ycm123 commented on January 19, 2015

    Hello Dave,
    Great stuff, a complete info about Digital Marketing. I agree with you a lot more to change in the digital marketing field in upcoming years.

    • Hello YCM – thanks for the comment – yes it’s only going to get more important – but success will be about getting the basics right rather than new platforms. I can’t see another major search engine or social network to rival those already around – although it would be nice to see Duck Duck Go get somewhere.

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Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments