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In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.
To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2016 report. It's structured in three parts: The Global Picture of consumer use; a review of benchmarks across the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing.
More details of the research shown in the Managing Digital 2016 section are available in this Free Download for members.
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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