Introducing the Smart Insights Digital Marketing conference


Digital Impact Conference 2014,
17th September 2014, Central London

I’m excited to be arranging our first conference this year. It’s called Digital Impact, because that’s what we aim to do through every blog post and resource we publish – help our readers and members make a bigger impact from their integrated digital marketing.

Full details on the Digital Impact 2014 Conference are on our responsive microsite. This has the full programme and early-bird discounts, with additional discounts to support members too.

As you might expect from Smart Insights, the theme of the conference is how businesses can improve how they Plan, Manage and Optimize their digital marketing. We have some inspiring case studies looking at how B2C and B2B brands like Autoglass, Bupa, Domino’s, RS Components and Tesco who have already made a significant impact to improve the commercial contribution from Digital.

Although the conference focus is digital strategy and management, the format of the day will also give attendees a lot of actionable takeaways, both from the speakers in the morning sessions and the afternoon roundtable workshops which cover smaller business example too. These will be led by our Expert commentators or partners and will give a chance for members to share their experiences and ask questions.

The workshops are a roundtable format where we will cover the latest best practices for these core digital marketing challenges which are also covered in the morning sessions:

  • Managing Digital Transformation and Integration
  • Content marketing and SEO
  • B2B Digital Marketing
  • Build better desktop and mobile experiences, boost CRO
  • Email marketing, ECRM and marketing automation

After speaking at and attending many digital marketing conferences over the last 15 years or so, I’ve looked to take the best features to give an interesting, but above all interactive and useful day.

I hope you’re able to join us, we’re looking forward to meeting Smart Insights members and providing a forum in the afternoon session for them to share their experiences.

  • Stephen Bateman DipM MCIM

    I’m sure this conference will be best in class! In the meantime, have a great run in the London Marathon Dave!

    • Dave Chaffey

      Thanks Stephen – that’s what we’re aiming for!

      Getting excited and psyched now.

  • John Murphy

    Ah! Almost every major topics will be discussed in this event. That sounds great for me. Being a digital marketer I would like to follow each and every details of the event much before the event commence. Are you using social media to promote your event? Can we be little more interactive in social platforms?

    • Dave Chaffey

      Hello John, good to hear this looks like a good fit for you! Yes, we will be going into the details of all the talks in blog posts + social media beforehand.

      Do let me know if you have questions or ideas on how you think we should be more interactive – do you mean before, during, after or all?!

      • John Murphy

        Event should be interactive before it commences, during the event dates as well as after the event.

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