Applying SOSTAC® planning to digital marketing
SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it was natural to work together to show how SOSTAC® can best be applied to planning for digital marketing.
This new infographic, that I’ve developed with Paul and the designers at First 10, summarises the key issues to consider at each stage when developing digital marketing plans [click infographic to expand]:
You can find out more about the SOSTAC® approach for marketing planning in this Ebook: The SOSTAC® Guide – to writing the perfect plan V1.1 by PR Smith.
The “5S’s and KPI’s” refer to the 5Ss and KPIs of digital marketing. That’s Sell, Serve, Speak, Save and Sizzle.
We hope you find this useful to creating your marketing plans!