Guidelines and research on how businesses can create a digital strategy
So, you know the importance of digital marketing is increasing all the time and you’re actively using it, trying to integrate it with your other marketing activities. Where next? How high can you reach? How about aiming high? Your competitors may well be. Can you reach digital nirvana?
Our new infographic outlines steps you can take to improve your use of digital through creating a digital strategy. To help you compare your progress with other businesses we’ve included results from our recent research reviewing how business are managing digital marketing, a free report. We hope you find the infographic useful and it helps you a little on your journey to improvement or even enlightenment, one step at a time.
To help you take the first steps, the first part of the infographic links to these articles explaining key techniques to kickstart your digital marketing
- SWOT analysis for the digital marketplace
- Segmentation and targeting options
- Online value proposition
- Digital marketing KPIs
- Marketing personas
- The Smart Insights RACE Planning system
To see the original research completed with TFM&A 2014 you can download the managing digital marketing research 2014 report, or, if you’re based in the UK, hear Dave Chaffey give 4 free seminars in February at Technology for Marketing & Advertising 2014 - do also come and chat to us on our stand where we’re offering free advice clinics and a new useful infographic to takeaway.