Guidelines and research on how businesses can create a digital strategy
So, you know the importance of digital marketing is increasing all the time and you’re actively using it, trying to integrate it with your other marketing activities. Where next? How high can you reach? How about aiming high? Your competitors may well be. Can you reach digital nirvana?!
In 2015 we have updated our 7 Steps to Digital Marketing infographic to share the latest research from businesses who contributed to our Digital Marketing 2015 research report.
We hope you find the infographic useful and it helps you a little on your journey to improvement or even enlightenment, one step at a time!
To help you take the first steps, the first part of the infographic links to these articles explaining key techniques to kickstart your digital marketing
- SWOT analysis for the digital marketplace
- Segmentation and targeting options
- Online value proposition
- Digital marketing KPIs
- Marketing personas
- The Smart Insights RACE Planning system
To see the original research completed with TFM&A 2015 you can download the managing digital marketing research 2015 report, or, if you're based in the UK, hear Dave Chaffey give 4 free seminars in February at Technology for Marketing & Advertising 2015 - do also come and chat to Dave Chaffey or Stu Miller on our stand where we look forward to answering members' questions about getting more from digital marketing.