Lead generation strategy

Landing page examples and best practice advice Most discussion of web design in companies still naturally tends to focus on the home page. But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different pages deeper within the site is vital to getting returns from these campaigns. So this prompts the

21 tips to help you review your approach to getting value from your social media marketing You hear this question a lot: can social media actually drive sales? It’s a key question with all the ongoing interest in social media. My answer, when asked, is that social media primarily grows permission through lead generation if you’re approaching

Are you cultivating the leads who are not ready to buy today? 80% of the leads who don’t buy from you will go to buy from someone else according to Eloqua, or more specifically Steve Woods, their CTO, in his excellent book Digital Body Language. It’s shocking in one sense, since it means there’s a big missed opportunity.

We’re big fans of using the web for qualitative feedback using the many types of website visitor feedback software. These tools really enable you to find out what web users think and feel about your site and your brand online, while the web analytics are more about the how and when web users interact with

Useful infographic from Marketing Sherpa to promote their forthcoming B2B Marketing Summit. Marketing Sherpa have a lot of data and significant expertise around integrated marketing in the B2B space. Their graphic focusses on key insights on a 5 stage marketing conversion funnel. Here’s 3 take-aways that stand out to me: Based on Sherpa’s survey data, the

Are you cultivating the leads who are not ready to buy today? 80% of the leads who don’t buy from you will go to buy from someone else according to Eloqua, or more specifically Steve Woods, their CTO, in his excellent book …..

Useful infographic from Marketing Sherpa to promote their forthcoming B2B Marketing Summit. Marketing Sherpa have a lot of data and significant expertise around integrated marketing in the B2B space. Their graphic focusses on key insights on a 5 stage marketing …..

21 tips to help you review your approach to getting value from your social media marketing You hear this question a lot: can social media actually drive sales? It’s a key question with all the ongoing interest in social media. …..

We’re big fans of using the web for qualitative feedback using the many types of website visitor feedback software. These tools really enable you to find out what web users think and feel about your site and your brand online, …..

Landing page examples and best practice advice Most discussion of web design in companies still naturally tends to focus on the home page. But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different …..