Defining goals and KPIs

Efficiency and effectiveness definition & explanation I think many would think efficiency and effectiveness are similar terms for measures. If so, think again, since you really need both types of measures when identifying the most suitable goals and measures to assess your marketing or business effectiveness. It’s fine to say the difference doesn’t matter especially, but

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities. The 5Ss of digital marketing is a good, simple starting point

Goal-setting advice best practice for digital marketing I find when reviewing online marketing strategies in student assignments or real-world live assignments that the different aspects of strategy often aren’t well integrated. Although online marketing strategies are usually well structured into the SOSTAC® structure featured in our online marketing strategy template, the sections aren’t often well related. It’s

We’ve all seen those lists of the world’s ‘Top 10 converting websites’ &  thought ‘what could I do to get my site to those stratospheric levels?’. This post explains why you probably wouldn’t want your site to be on one of those lists, and how you can change ‘conversion rate’ from a not-very-useful-at-all metric into a

Efficiency and effectiveness definition & explanation I think many would think efficiency and effectiveness are similar terms for measures. If so, think again, since you really need both types of measures when identifying the most suitable goals and measures to …..

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review and control …..

Goal-setting advice best practice for digital marketing I find when reviewing online marketing strategies in student assignments or real-world live assignments that the different aspects of strategy often aren’t well integrated. Although online marketing strategies are usually well structured into …..

We’ve all seen those lists of the world’s ‘Top 10 converting websites’ &  thought ‘what could I do to get my site to those stratospheric levels?’. This post explains why you probably wouldn’t want your site to be on one …..

5 types of tools for a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics …..