Email creative and copywriting

What makes the perfect email call-to-action (CTA)? The recent post by Kath Pay discussing what makes an effective call-to-action in marketing emails showed how it’s easy to get this wrong. No excuses now! Check out this new + useful infographic from Litmus that shows every issue about CTAs you could possibly want to know about. A lot of

A test of unicode symbols in subject lines and compatibility with email clients.

In email marketing, what you see is not what your readers see. Literally. The lovely HTML email template you or your designer sent to your email account may look great to you. But once that email lands in the inboxes of your list, it can look very different. How can that be? Lack of email standards First, there are no

Key features and three ideas for effective winback subject lines Last week I was presenting at the DMA Email Customer Lifecycle Win-back breakfast seminar and I also enjoyed the related discussion on Smart Insights around Dela Quist’s post on how to treat inactive email subscribers. I wrote up the seminar on the Email Vision blog, but

Email campaigns we like to learn from I recently reviewed how ASOS does a great job of engaging their audience both through email and social media marketing.  Here, I’m going to review one example of an email campaign I like, calling out what I think works well and not so well. In the second part of 2011,

Why it pays to review your subject line length and purpose What we think influences what we say, and what we say influences what we think. Now what has that got to do with subject lines? Well, it starts with our certainty that we pretty much know what works and what doesn’t. You see similar advice in many

For more than 35 years, journalists have been kicking around numbers of “impressions/advertisements” a person is exposed to in one day … “1,500,” “2,000,” and “up to 3,000.” Ad “impression” level indicates each individual receiving approximately 3000 advertising “impressions” daily. This was certainly a compendium of all marketing/advertising channels – TV commercials, billboards, ad-serving, banner ads,

Do magic words exist or are they a copywriting myth? I recently received a copywriting advice email  from Yale University describing the ‘the most powerful words in the English Language’. Here they are: 1. You 2. Results 3. Health 4. Guarantee 5. Discover 6. Love 7. Proven 8. Safety 9. Save 10. New Although I agree that these are powerful words, I doubt Yale really conducted any

Dear Email, I fell in love with you at first sight! You opened and whole new world for me. You’re smart, well read and fun to be around. Falling in love with you was easy for me. Solid (as a rock) ♫ For years our relationship has been solid and you’ve always been there with new ideas and

Words to use and words to avoid to write more engaging email subject lines Selecting the best subject line, headlines and content types for emails is a constant challenge for email marketers as they write copy for their campaigns and newsletters. Which are the most engaging words on Facebook post headlines? I recently found a good source of

Practical ideas for converting more visitors to subscribers Bloggers use it, online retailers use it, and social media marketers practically make their living from it. And email marketers? Maybe they should use it more. To quote the ultimate authority on …..

What makes the perfect email call-to-action (CTA)? The recent post by Kath Pay discussing what makes an effective call-to-action in marketing emails showed how it’s easy to get this wrong. No excuses now! Check out this new + useful infographic from …..

Why it pays to review your subject line length and purpose What we think influences what we say, and what we say influences what we think. Now what has that got to do with subject lines? Well, it starts with …..

Last October I wrote about how to put hearts, smilies and other symbols into the the subject line to make it standout in the inbox. Whilst there was debate in the comments on that post about whether it made the …..

Dear Email, I fell in love with you at first sight! You opened and whole new world for me. You’re smart, well read and fun to be around. Falling in love with you was easy for me. Solid (as a …..