Creating a B2B Marketing Plan [infographic]

Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing!

Many Business-to-business (B2B) companies are already successfully getting great results  using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system.

But often B2B organisations are not getting the most from today's marketing since they don't have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results,  many could do more.

Our new infographic shows a planned approach based on our B2B marketing planning guide written by Rene Power and I.

We hope you find the infographic useful, we've included advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

Share your thoughts

  • Thanks a ton for sharing this. I had a project on this topic, so took some really great points from this..

  • Camila Martine commented on September 12, 2014

    A B2B marketing agency offers many other powerful marketing solutions that upgrade your business from a locality store to a reputed brand.Read More:

  • john dev commented on March 31, 2014

    Thanks really for sharing a wonderful post if we look at Networking Marketing The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on an in depth understanding of the market environment, particularly the competitors and customers.A given firm may offer numerous products or services to a marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively manage such products. Evidently, a company needs to weigh up and ascertain how to utilize its finite resources.

  • Morten commented on February 15, 2013

    Bookmarked – for real!

  • This is one of the best infographics have seen for marketing – thanks!

    • That’s cool Leah – it took 2-3 days to create but has been shared nicely and kudos like yours – so worth it!

  • Nice infographic. Glad to see Website Analytics as a top investment. It would be interesting to know if that investment was in training or tools or split between both.

  • davidwhitehouse commented on November 19, 2012

    Great infographic Dave, one to bookmark, I’ll be referring back to this when I need reminding!

  • Dave commented on November 12, 2012

    I always thought it was “thought leadership” not “Though leadership”. Other than that this is a very well done info graphic

  • This infographic is definitely worth saving and using as a reference for how to come up with a marketing plan.

  • Very helpful and insightful infographic about how to make a B2B marketing plan.

    When it comes to B2B marketing, I always stress on website design and content. I find that these 2 things are what really help draw in a prospect.

  • This is a very good infographic indeed.

  • Holy mutha of infographics! Standing O.