Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!
Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system.
But often, B2B organisations are not getting the most from today's marketing since they don't have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results, many could do more.
Our updated infographic shows a planned approach based on our B2B digital marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes the latest B2B marketing stats to inform your 2017 B2B marketing plan. Talking of which, if you're looking to know how you can structure your plans better, this example B2B digital marketing plan guide also in our B2B toolkit could be helpful.
We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.