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Creating a B2B Digital Marketing Plan for 2017 [infographic]

Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!

Many Business-to-business (B2B) companies are already successfully getting great results  using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system.

But often, B2B organisations are not getting the most from today's marketing since they don't have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results,  many could do more.

Our updated infographic shows a planned approach based on our B2B marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes the latest B2B marketing stats to inform your 2017 B2B marketing plan.

We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.

7 Steps to Brilliant B2B Digital Marketing 2015

Share your thoughts

  • How do you think one should frame a B2B digital marketing plan? Other than SEO, what are the other things one can do to get the maximum benefits of digital marketing?

  • Great refresher on effective B2B marketing tips! Which content strategies and tactics do work best for you at Smart Insights?


  • Time analysis is also very important factor while doing off-page optimization like when to post on fb, twitter, pinterest etc

  • Nice post. Thanks for sharing this Dave. I get a lot from your post. I’m sure many of B2b marketers gained from it. Planning ahead of time is really helpful to many. Keep it up!

    • Hi Judy, thanks for your thanks = appreciated – yes we’re keen to encourage and support planning ahead! #PlanToSucceed

  • Thanks for sharing this wonderful infographics. This is very useful for me as a fresh B2B digital marketer. I have learnt how to improvise B2B marketing in the upcoming year by making a perfect plan using your infographics.

    Bizbilla – International B2B portal

  • Thanks a ton for sharing this. I had a project on this topic, so took some really great points from this..

  • Camila Martine commented on September 12, 2014

    A B2B marketing agency offers many other powerful marketing solutions that upgrade your business from a locality store to a reputed brand.Read More:

  • john dev commented on March 31, 2014

    Thanks really for sharing a wonderful post if we look at Networking Marketing The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on an in depth understanding of the market environment, particularly the competitors and customers.A given firm may offer numerous products or services to a marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively manage such products. Evidently, a company needs to weigh up and ascertain how to utilize its finite resources.

  • Morten commented on February 15, 2013

    Bookmarked – for real!

  • This is one of the best infographics have seen for marketing – thanks!

    • That’s cool Leah – it took 2-3 days to create but has been shared nicely and kudos like yours – so worth it!

  • Nice infographic. Glad to see Website Analytics as a top investment. It would be interesting to know if that investment was in training or tools or split between both.

  • davidwhitehouse commented on November 19, 2012

    Great infographic Dave, one to bookmark, I’ll be referring back to this when I need reminding!

  • Dave commented on November 12, 2012

    I always thought it was “thought leadership” not “Though leadership”. Other than that this is a very well done info graphic

  • This infographic is definitely worth saving and using as a reference for how to come up with a marketing plan.

  • Very helpful and insightful infographic about how to make a B2B marketing plan.

    When it comes to B2B marketing, I always stress on website design and content. I find that these 2 things are what really help draw in a prospect.

  • This is a very good infographic indeed.

  • Holy mutha of infographics! Standing O.

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Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments