Creating a B2B Marketing Plan [infographic]

Don’t get left behind, follow these 7 Steps to Brilliant B2B Marketing!

Many Business-to-business (B2B) companies are already successfully getting great results  using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system.

But often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we’ve researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results,  many could do more.

Our new infographic shows a planned approach based on our B2B marketing planning guide written by Rene Power and I.

We hope you find the infographic useful, we’ve included advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

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