Developing a digital marketing strategy presentation

My May 2010 Powerpoint presentation for students taking the IDM Diploma in Digital Marketing.

It covers 10 key issues to consider when developing a digital strategy

  • Step 1. Set SMART Goals and setup analytics
  • Step 2. Define strategy
  • Step 3. Review current performance
  • Step 4. Define target markets
  • Step 5. Engaging OVP
  • Step 6. Visibility and traffic
  • Step 7. Digital channel integration
  • Step 8. Improve your site’s efficiency and effectiveness
  • Step 9. Customer E-communications
  • Step 10. Channel governance
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