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Developing a digital marketing strategy presentation

My May 2010 Powerpoint presentation for students taking the IDM Diploma in Digital Marketing.

It covers 10 key issues to consider when developing a digital strategy

  • Step 1. Set SMART Goals and setup analytics
  • Step 2. Define strategy
  • Step 3. Review current performance
  • Step 4. Define target markets
  • Step 5. Engaging OVP
  • Step 6. Visibility and traffic
  • Step 7. Digital channel integration
  • Step 8. Improve your site's efficiency and effectiveness
  • Step 9. Customer E-communications
  • Step 10. Channel governance

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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