My May 2010 Powerpoint presentation for students taking the IDM Diploma in Digital Marketing.
It covers 10 key issues to consider when developing a digital strategy
- Step 1. Set SMART Goals and setup analytics
- Step 2. Define strategy
- Step 3. Review current performance
- Step 4. Define target markets
- Step 5. Engaging OVP
- Step 6. Visibility and traffic
- Step 7. Digital channel integration
- Step 8. Improve your site’s efficiency and effectiveness
- Step 9. Customer E-communications
- Step 10. Channel governance
IDM Internet Marketing Strategy
View more presentations from Dave Chaffey.
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