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Global Internet Trends – the latest report from Mary Meeker

Mobile traffic up to 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011.

Value/Importance:

Recommended link: KPCB Internet Trends

You may well have seen the reports from Mary Meeker, a partner at KPCB who typically releases annual surveys at the turn of the year.  In May she updated her 2013 findings, so we thought we would alert you to this latest report.

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

We see these as some of key highlights from her report:

  • Growth in shared and created digital content, from documents to pictures, tweets and other social media sharing .
  • 100 hours per minute uploaded to Youtube.
  • Increase in use of Twitter's Vine

Twittervine

  • Discrepancy in consumer mobile media time compared to marketing spend

mediavsadvertisingspendusa

Source: KPCB Internet Trends 2013

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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