Social Media Essentials

Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.

Spotlight story: Twitter has a new look

The most talked about change in social media this week has been Twitter's new look. As many have already seen Twitter has redesigned their layout, introduced some new features and updated old ones. You will now see a rounded profile photo, more intuitive icons, a new side navigation menu and articles and websites opening in Safari’s viewer. So make sure you adapt your profile photo to fit in the new circle shape. It is clear Twitter have listened to their user's feedback and made changes according to this. Even though Twitter received some backlash from this update its good to see a social media platform adapting to their user's needs. Read our full…

Chatbots are now key to increasing engagement rates and motivating users to buy

Whether you’ve realized it or not, it’s very likely that you have spoken or corresponded with a bot at least once in your life. In fact, chances are you’ve had long and insightful conversations with a bot, some of which you couldn’t possibly have had with a member of the human race. Chatbots are on the rise, and it seems that in 2017 they’re becoming more effective, more engaging, and easier to use than ever before. The rise of bots could be plainly attributed to an increasing usage of messenger apps and is built on the premise of instant messaging. Predictions show that by 2019, more than one-quarter of the world’s population will be using…

Why influencer marketing will go from strength to strength this year

If you thought influencer marketing was big in 2016, you thought wrong. At its core, Influencer Marketing is about to explode this year. This year, marketers are doubling down on their influencer marketing efforts, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix. With newer types of marketing methods being introduced each day, influencer marketing is likely to stay in the limelight. A recent survey has it that around 84% marketers have at least one influencer marketing campaign planned for 2017. Simply put, the Influencer marketing is a type of marketing that focuses on using key leaders to drive their brand’s message to the larger market segment. In other words, it helps you concentrate on the central figures in marketing rather than focusing on marketing as a niche. These key leaders can be…

Why You Should Use Bots to Supercharge Your MarTech Strategy this Year

How long do we have before AI-powered bots become the primary channel for us to read and share content on? From newspapers and magazines to social media and apps, what does the future of content have in store for us? Unlike traditional media and the printed press which stayed stagnant for decades, it’s no secret that the digital marketplace as we know it changes drastically on a year to year basis. With the evolution of how we create and consume content, however, staying in the game goes hand in hand with staying on top of the changing types and hacks of content marketing. After all, meeting audiences where they are and how they like it is what will make or break you. For the past few months, marketing gurus like Rand Fishkin and Neil Patel have been emphasizing on how…

These massive trends will change E-commerce marketing this year

We are now well into 2017. If you are to develop a winning e-commerce marketing strategy you'll need to start planning now. E-commerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and fussier on price and user experience. To avoid falling behind the ever more fierce competition, you will need to both be aware of and benefit from the latest trends in e-commerce. These megatrends are global, have huge implications, and are not going to go away anytime soon. Ecommerce marketers will have to integrate them into their planning to be successful this year And if any of you think you can get away without creating a detailed plan - remember that…

Key Insights and implications for marketers from Mary Meeker's latest annual report for KPCB

Have you seen Mary Meeker's latest report of Internet trends? There's a fair chance you have. The Slideshare featured at the end of this post has been viewed by over one million since it was released on the 31st May. It's testament to the quality of insight in the report, with a reputation built up over 10 years. What we can add, other than alerting you to it, is a summary of implications for marketers since many of the charts in the 355(!) slide report are similar to previous years and not directly relevant to digital marketing.

Trend 1. Global Internet and Smartphone growth has slowed

Well, it had to happen, after banging the drum about the rate of mobile growth for many years, Mary Meeker leads with this summary of the main trends: Global Internet Users =…

Instagram mimics Snapchat with Face Filters and an eraser tool

You may have noticed pandas ears, butterfly crowns and nerd glasses appearing in your Instagram stories. That's because last week Instagram launched it not too dissimilar to Snapchats filters - 'Selfie filters'. The Facebook-owned app has added 8 new filters meaning you can now add cartoon-style filters before sending them to your friends. Facebook has slowly been copying Snapchats successful features and introducing them across Instagram and facebook such as disappearing video stories and comments. It was reported that when Instagram launched Stories in August 2016 it reached 150 million daily users. That’s the same number of users that Snapchat’s whole app reportedly hit around June 2016. Snapchats users are now migrating over to Instagram as it launches new formats and features. Instagrams VP of Product, Kevin Weil, gave his perspective on coping Snapchat: 'If we're being…

Facebook helps customers shop more seamlessly

The way we shop is changing, we are driven to buy online more than ever before. For brands, this means they need to ensure they are in front of the customer when they turn to their screens. Google describe these moments as 'micro-moments' - and stress the importance of being there at the moment the consumer needs you. Google says: 'These micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine how that journey ends.' It is crucial brands are seen at every touch point to increase the likelihood of purchase. Facebook recognised this need and offer a number of options for marketers to choose from to effectively reach their audience. One of their more recent launches was 'Facebook Collection'. A mobile-only ad format that allows advertisers to feature videos or photos of a product in a user's news feed with the objective…

The emerging trends you need to integrate into your 2018 plan

We are through Q1, and top companies have the habit of starting to plan for the next year right from Q2. If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers. And most importantly, which tactics can result in the most efficient conversion. To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process. From personalization elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions customer connections and engagement.

1. Master Micro-Moments

Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe.…

What is headless CMS and how can it benefit marketers?

It’s a question that you may have either been asked or have asked yourself in the last few months—"what exactly is headless CMS and why should marketers care?" It's unproven. It's not ready to use. It's too technical. It's only for developers. All common concerns that I have heard to date. But that's not the whole story. The CMS marketplace is moving on and it’s important to understand how.

The Stuff of Nightmares

For many marketers technical advancements are a nightmare. Having to learn new technologies, keep up with the times, and figure out how to utilise them to their full potential—it's all very scary. But headless CMS doesn't need to invoke sleepless nights thinking of the four horsemen of the apocalypse approaching. The headless CMS architecture is still developing and as it evolves, it will become a useful tool for both developers and marketers…

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