Findability

Findability is the ease with which information contained on a website can be found, both within and outside the website (SEO). In this section we focus on-site.

Our Quick Guide to findability...

Blog posts

Findability in web design and marketing
Dave Chaffey, June 3, 2007

In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects, partly prompted by Peter Morville’s book “Ambient Findability”. We define Findability, look at Findability methodologies, some of the biggest mistakes to avoid and as include some practical tips…

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