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SEO changes in 2012 [Infographic]

Focusing on algorithm changes and new SEO team structures

Here’s a useful infographic from SEO agency Fuzz One. It summarises:

  • Major Google Algorithm updates in 2012 - if you don’t know it, the SEOmoz Google algorithm history gives more detail
  • The new SEO approaches now relevant in 2012 and into 2013
  • New ways to structure the SEO team - internal and external

I found the new team view most interesting, so I’ll pull this out...

It shows the creative input needed to be successful in SEO. The social media role is shown, although I hate “SeoCial”. Still it does reflect the joint SEO/Social/Content marketing roles we’re seeing more and more with clients. It's arguably how you integrate SEO resources with other specialists in PR and Social media that's most important.

Here is the full infographic:

Expert Commentator

Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.

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