SEO changes in 2012 [Infographic]

Focusing on algorithm changes and new SEO team structures

Here’s a useful infographic from SEO agency Fuzz One. It summarises:

  • Major Google Algorithm updates in 2012 - if you don’t know it, the SEOmoz Google algorithm history gives more detail
  • The new SEO approaches now relevant in 2012 and into 2013
  • New ways to structure the SEO team - internal and external

I found the new team view most interesting, so I’ll pull this out...

It shows the creative input needed to be successful in SEO. The social media role is shown, although I hate “SeoCial”. Still it does reflect the joint SEO/Social/Content marketing roles we’re seeing more and more with clients. It's arguably how you integrate SEO resources with other specialists in PR and Social media that's most important.

Here is the full infographic:



Share your thoughts

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Search Engine Optimisation (SEO)?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments