60 seconds in social media…

How engaged are users of different social platforms?

Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we’re updating it with a new infographic from Social JumpStart. This one has some additions including Pinterest showing that for all our current interest in Pinterest it’s nothing compared to YouTube.  It’s a pity they haven’t included Google+ either.

It certainly summarises the challenges we face today as marketers and consumers of content today!

How do you find this – exciting? or scary? I find it both – to be involved in such a dynamic area, but which presents huge challenges in being first and getting cut-through. I created a companion post taming the social media firehose which shared ideas on tools I used to keep up-to-date.

Here is the original from June 2011.

Source – Go Gulf blog

What does this mean for our emarketing tactics. For me it shows that to cut-through:

  • Your content, creative, execution hav e to be awesome – cut-through costs
  • Being first can help cut-through
  • You have to share efficiently
  • You need to be connected to relevant influencers
  • You have to syndicate content to the right platforms
  • Offline marketing through Ads and PR are still important to generate awareness

I’ve been planning a post for around a year on how to “tame the social media update firehose” so maybe now I should write it with this prompt.

  • http://twitter.com/G30Powell Gareth Powell

    Excellent post Dave – really interesting and informative.

    Visual posts like these really help to paint the picture of what is happening in the social media world. As you rightly said – its dynamic, very challenging, quite scary whilst very stimulating.

    I didn’t appreciate how much more popular YouTube was though, definitely something I need to focus on more.



    • http://www.smartinsights.com/ Dave Chaffey

      YouTube Keywords Tool – Is it accurate?

      Thanks Gareth – glad that caught your attention and prompted that thought on YouTube. Worth taking a look at the the keyword tool – everyone knows the Google one – this will show you it’s mainly searching for bands/celebs on YouTube – comparably low volume of generics based on looking for one client this week. However, their products do have search volume looking for review so that’s an opportunity to use Google Promoted Ads.

      Anyway it’s at – https://ads.youtube.com/keyword_tool – I’ve posted to Twitter to see whether anyone has any thought on it.

      • http://twitter.com/G30Powell Gareth Powell

        Thanks Dave,

        Have bookmarked the link and will take a further look this week. I didn’t even realise YouTube had this!

        Thanks again, great article!


  • http://luisgalarza.blogspot.com/ Luis Galarza

    Awesome graphs, this data can really help business owners to identify the proper social media site to use or to prioritize. But they also need to look if their target audience is using the platform and how they and interacting on it….

  • Yomme_2

    Awesome stuff

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