Digital Marketing Megatrends 2017

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60 seconds in social media…

How engaged are users of different social platforms?

Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we're updating it with a new infographic from Social JumpStart. This one has some additions including Pinterest showing that for all our current interest in Pinterest it's nothing compared to YouTube.  It's a pity they haven't included Google+ either.

It certainly summarises the challenges we face today as marketers and consumers of content today!

How do you find this - exciting? or scary? I find it both - to be involved in such a dynamic area, but which presents huge challenges in being first and getting cut-through. I created a companion post taming the social media firehose which shared ideas on tools I used to keep up-to-date.

Here is the original from June 2011.

Source - Go Gulf blog

What does this mean for our emarketing tactics. For me it shows that to cut-through:

  • Your content, creative, execution hav e to be awesome - cut-through costs
  • Being first can help cut-through
  • You have to share efficiently
  • You need to be connected to relevant influencers
  • You have to syndicate content to the right platforms
  • Offline marketing through Ads and PR are still important to generate awareness

I've been planning a post for around a year on how to "tame the social media update firehose" so maybe now I should write it with this prompt.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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