Chart of the Day: Setting Up for Success With Email Automation
How much revenue per person, per campaign, can email automation generate for you?
The below chart covers 4 activities, winback, browse abandonment, welcome series and abandoned cart emails. It's then split into average orders from under $50 to over $200.
The best performing in 90% of the activities is the abandoned cart email, displaying from nearly $3 per person, per transaction to over $14. The only anomaly is when the order value is under $50, where the welcome email series has $2 per person, per transaction.