Digital Marketing Megatrends 2017

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How much does email automation pay?

Chart of the Day: Setting Up for Success With Email Automation

How much revenue per person, per campaign, can email automation generate for you?

The below chart covers 4 activities, winback, browse abandonment, welcome series and abandoned cart emails. It's then split into average orders from under $50 to over $200.

The best performing in 90% of the activities is the abandoned cart email, displaying from nearly $3 per person, per transaction to over $14. The only anomaly is when the order value is under $50, where the welcome email series has $2 per person, per transaction.

Setting Up for Success With Email Automation

Kim Greenop-Gadsby

By Kim Greenop-Gadsby

I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.

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