Internet advertising strategy

Q. How effective is Facebook advertising? I was recently asked this question by a student putting together a budget model for an online marketing campaign. I pointed them in the direction of this post on online ad clickthrough rates, but they specifically asked about Facebook, so this post is to answer the question and help others. The

Key Internet advertising options for 2011 In a recent post, I asked readers of SmartInsights to give their views on Internet advertising. Although some who completed the survey were in favour of online advertising and use it regularly, the majority have either not used it or or tried it once and not used it again

Including mobile advertising popularity A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets. These chars are taken from a new report from IAB Europe on European online advertising. Online advertising variation This chart shows significant variation in the popularity of display advertising across Europe: Mobile

Time to think again about display advertising? I think it’s fair to say that many don"€™t think of display advertising as the most powerful online communications technique.  It consistently fairs poorly when marketers are asked to select their preferred tools and is known for low ad CTR rates. For example, see this Econsultancy research below on

Q. How effective is Facebook advertising? I was recently asked this question by a student putting together a budget model for an online marketing campaign. I pointed them in the direction of this post on online ad clickthrough rates, but …..

Including mobile advertising popularity A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets. These chars are taken from a new report from IAB Europe on …..

Key Internet advertising options for 2011 In a recent post, I asked readers of SmartInsights to give their views on Internet advertising. Although some who completed the survey were in favour of online advertising and use it regularly, the majority …..

Time to think again about display advertising? I think it’s fair to say that many don"€™t think of display advertising as the most powerful online communications technique.  It consistently fairs poorly when marketers are asked to select their preferred tools …..