2012: Time to get your digital marketing right?
You are likely wasting time, money and resources
With so many tools, techniques and tactics it’s all too easy to lose sight of the big picture: your customers, market conditions, competitor set and your commercial goals. That’s strategy!
New! Health check tool
We’ve developed a simple Excel tool, only available for download by Expert members of Smart Insights. It offers a quick and easy way to review how well you’re using digital channels now and to help plan for the future:
- A short set of questions taking 20 minutes to complete
- Benchmark different areas of your marketing
- Use the insight to create a structured plan with clear priorities
- Reduce opinion and focus on the work that matters
- Tried and trusted approach through our projects with global brands and SME’s
Health check promotion
Every new Basic and Expert member in January was automatically entered into a prize draw for a day long health check with Dave and Dan. The winner was Basic member Daniel Lucking, Digital Sales and Marketing manager at Glendale managed services. Daniel said – I’m very happy to have won – I had already started using some of the Smart Insights guides for putting together a plan.
Don’t waste the opportunity to get it right in 2012
- Plan – A lack of strategy usually means marketing channels, tactics, tools and campaigns aren’t integrated. Think about customers before tactics.
- Reach – Combat poor online visibility by growing a digital footprint through a balance of paid, earned and owned media channels.
- Act – Make sure that your content strategy engages – remember that most visitors are not intending to buy today –earn their permission first.
- Convert – Do you know who you want to do what? Are those paths to registration or purchase clear? Are you communicating effectively?
- Engage – Build a solid community around your brand, combine social tools and techniques with email, to nurture ongoing customer value
