Email marketing campaign broadcast checklist

Avoid the obvious and not-so-obvious mistakes with your email marketing broadcasts

How will this guide help me?

Unfortunately, there’s a lot that can go wrong when sending out an email campaign or enewsletter that can damage perception of your brand or kill your campaign effectiveness! This checklist is designed to help you to create more consistent quality checklists which work better for your subscribers and your brand.

This template alongside the 7 Steps Guide to Email Marketing shows you how to:

  • Create more engaging emails which increase response and revenue
  • Avoid embarrassing mistakes when customers receive errors in their email communications
  • Achieve consistency within your team when different people have different experience levels – review against your own checklists

What does the checklist include?

The template has 5-10 action items to review in these areas:

  • Engaging email headers checklist
  • Effective lead-ins
  • Copywriting tone-of-voice
  • Persuasive offers and messaging
  • Functional testing
  • Response tracking and optimisation
  • Audience and Data
  • Organisational
  • Email legal requirements including privacy

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