Avoid the obvious and not-so-obvious mistakes with your email marketing broadcasts

Your handy Email Marketing broadcast checklist to avoid errors before sending your email campaigns

Email marketing and Marketing Automation Toolkit
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Email marketing campaign broadcast checklist

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How will this guide help me?

Unfortunately, there’s a lot that can go wrong when sending out an email campaign or enewsletter that can damage perception of your brand or kill your campaign effectiveness! This checklist is designed to help you to create more consistent quality checklists which work better for your subscribers and your brand.

This template alongside the 7 Steps Guide to Email Marketing shows you how to:

  • Create more engaging emails which increase response and revenue
  • Avoid embarrassing mistakes when customers receive errors in their email communications
  • Achieve consistency within your team when different people have different experience levels – review against your own checklists

About the Email marketing campaign broadcast checklist

About the author

Jordie van Rijn and Dave Chaffey produced this template

Jordie van Rijn has more than 13 years of hands-on experience as an independent email marketing consultant. Next to helping companies improve their email marketing results he gives email marketing training and is a writer and speaker in the field of online marketing.

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

What does the checklist include?

The template has 5-10 action items to review in these areas:

  • Engaging email headers checklist
  • Effective lead-ins
  • Copywriting tone-of-voice
  • Persuasive offers and messaging
  • Functional testing
  • Response tracking and optimisation
  • Audience and Data
  • Organisational
  • Email legal requirements including privacy

Related templates: Email marketing effectiveness audit, Contact strategy template, Email campaign calculator

Look Inside the Email marketing campaign broadcast checklist

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Email marketing and Marketing Automation Toolkit

The Email marketing campaign broadcast checklist is part of Smart Insights Email marketing and Marketing Automation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

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