Email VS Social Media Engagement

Email Still Outperforms Social Media for Engaging Your Customers

With some exceptions, social media has really poor engagement rates (people clicking links and taking action). And many companies are wasting their precious marketing budgets on an audience that rarely sees their posts, and when they do, is distracted and often uninvolved.

The proof is in the numbers: email campaigns see 50-100 times the click rates that Facebook and Twitter do.

If you’re after traffic that convert, clicks, comments, opts-in, and takes a credit card out to actually buy your product- you can’t afford to ignore the power of email.

Take Max for example…

Max wants to start selling a personal finance product online. He is an incredibly successful financial advisor in his town, and he’d like to share his wisdom with a broader audience.

Max gets off to a good start by writing detailed and informative blog posts that are relevant to his target customer. Unfortunately, no one is reading his great content, so he looks to Twitter and Facebook to attract an audience.

He shares great articles and gives away helpful reports. Max even installs shiny new “like” and “follow” buttons to his homepage.

His following grows bigger every day but most of Max’s new “friends” are not clicking through to comment, opt-in or most importantly buy his product.

Now Max is starting to feel confused, frustrated and burnt out on this whole online business thing.

Max is not the only online business owner making this costly mistake.

What’s the solution? ... Build an email list.

From day one, Max should have focused on growing his email list. Email marketing absolutely demolishes social media when it comes to acquiring new customers online.

This infographic from Devesh Design will support my claims-- seriously it is hard to argue with these stats!

Look over my infographic below and if you want to learn more about growing an email list, you can read more about that here.

Email Engagement vs Social Media

 

 

Share your thoughts

  • Naava Evelyn Anita commented on March 28, 2016

    very interesting article with great insight into email marketing . this should be the future trend for insurance companies in Uganda which is one way they can grow their customer list from their social networks

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital marketing strategy?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments