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Each year, we ask Smart Insights members for their predictions of THE most important high-level digital marketing technique for their business or their clients. This has been really interesting to take the pulse of opinion on marketing trends across the main digital marketing techniques. Thanks if you shared your opinion, we had 2,352 responses from marketers around the world! Here are the results for 2017:
From September to mid-December 2016 we asked readers of our post on Digital Marketing Trends for 2017 to select just one marketing tactic which would give them the biggest uplift in the year ahead. While this doesn't have a controlled sample of our free research reports like Managing Digital Marketing, it does canvas opinion widely.This isn't necessarily the most important channel by volume of leads or sales, rather it is the tactic which will give the biggest increase.
Note that the technique shown in the chart isn't necessarily the most important channel by volume of leads or sales, rather it is the tactic which will give the biggest increase in the year ahead. By asking for just one tactic, this helps shows the the top 3, 5 or 10 top-level trends.
We asked our members this question:
"Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017 (or your clients if you work for an agency or as a consultant)".
To help the decision on which to choose we expanded upon the short labels you see in the graph to help scope the example. For example, 'Big Data' is a nebulous term, but when we expanded it to include insight and
You can read more analysis and details under each of these headings in my full article on Digital Marketing Trends for 2017.
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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