Social CRM Strategy Definition
Dave Chaffey, March 24, 2010
Definition, frameworks and best practice advice from Accenture and Altimeter analysts
In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to the framework of 18 CRM processes of Social CRM covered in the Altimeter Social CRM report
Social CRM
New report shows how and why customer service must change due to social media use
Dave Chaffey, February 2, 2012
Over 44% of adults now using the web to share grievances
Value: ★★★★★
Recommended link: Social Media Leadership forum
Our commentary
This report examines the role played by social media within the rapidly changing landscape of customer service. It was commissioned by Natalie Cowen, Head of Brand and Communications, first direct and created by Dr Andrew Currah.
The report reminds
Customer service and supportSocial CRM
Free Social CRM Guide
Dave Chaffey, May 23, 2011
5 rules to live by for your social content strategy
I picked up a copy of the new “Social CRM for Dummies” at the Adobe/Omniture Summit last week and thought I would share some of the ideas from it and alert you to it since it’s available as a free download (registration required).
About the guide
You’ll know
Social CRM
Social CRM Case Studies
Dave Chaffey, November 24, 2010
5 B2B Social CRM case studies to learn from
Value: ★★★★★
Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post.
It’s helpful since it features 5 mainly B2B mini social CRM case studies – often a good way to learn!
I’m not so
Social CRM
More advice
Dave Chaffey, February 2, 2012Over 44% of adults now using the web to share grievances Value: Recommended link: Social Media Leadership forum Our commentary This report examines the role played by social media within the rapidly changing landscape of customer service. It was commissioned …..
Customer service and support
Read more
Social CRM
Read more
Dave Chaffey, May 23, 20115 rules to live by for your social content strategy I picked up a copy of the new “Social CRM for Dummies” at the Adobe/Omniture Summit last week and thought I would share some of the ideas from it and …..
Social CRM
Read more
Dave Chaffey, November 24, 20105 B2B Social CRM case studies to learn from Value: Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post. It’s helpful since it features …..
Social CRM
Read more
Dave Chaffey, March 24, 2010Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to …..
Social CRM
Read more
More advice