Social CRM

Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to the framework of 18 CRM processes of Social CRM covered in the Altimeter Social CRM report

Over 44% of adults now using the web to share grievances Value: ★★★★★ Recommended link: Social Media Leadership forum Our commentary This report examines the role played by social media within the rapidly changing landscape of customer service. It was commissioned by Natalie Cowen, Head of Brand and Communications, first direct and created by Dr Andrew Currah. The report reminds

5 rules to live by for your social content strategy I picked up a copy of the new “Social CRM for Dummies” at the Adobe/Omniture Summit last week and thought I would share some of the ideas from it and alert you to it since it’s available as a free download (registration required). About the guide You’ll know

5 B2B Social CRM case studies to learn from Value: ★★★★★ Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post. It’s helpful since it features 5 mainly B2B mini social CRM case studies – often a good way to learn! I’m not so

Over 44% of adults now using the web to share grievances Value: Recommended link: Social Media Leadership forum Our commentary This report examines the role played by social media within the rapidly changing landscape of customer service. It was commissioned …..

5 rules to live by for your social content strategy I picked up a copy of the new “Social CRM for Dummies” at the Adobe/Omniture Summit last week and thought I would share some of the ideas from it and …..

5 B2B Social CRM case studies to learn from Value: Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post. It’s helpful since it features …..

Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to …..