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Is Snapchat an American phenomenon?

Author's avatar By Robert Allen 19 Jun, 2017
Essential Essential topic

Chart of the Day: Snapchat's impressive growth is mostly confined to North America

Snapchat's explosive growth and popularity among 'Gen Z' means many marketers have started to see it as the future of social media. But perhaps this hype is only really relevant for those focused on the US market. Although Snapchat is growing in other areas, the level of penetration is far lower.

Snapchat's ad products are also clearly less used outside of the US, in part because of the lack of penetration. This can be inferred from the extremely low revenue per user in all markets other than North America.

Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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Snapchat marketing

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