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The best social media platform for generating B2B leads? [Infographic]

Which LinkedIn features are best for lead generation?

In B2B marketing, we know that lead generation is key and it's about generating good quality, targeted leads, which can be qualified as much as possible rather than focussing on the volume of leads. To assess which social networks is best at B2B lead generation across B2B sectors. Oktopost has analysed over 100,000 posts across LinkedIn, Twitter, Facebook and Google+, and LinkedIn ranked the highest for lead generation for B2B companies.

The findings covered in the Infographic below included highlights that:

  • 96% of posts, in discussion groups, generated leads which resulted in up to 86% conversion rates.
  • 1 out of 3 converted posts, included a ? in the subject line of the post.

LinkedIn b2binfographic

To learn more about LinkedIn, access our Smartinsights LinkedIn Guide which we have recently updated.

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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