Paid search analytics

Is the Google Adwords Quality Score (QS) relevant to you? If your company or agency is using any form of PPC then Quality Score is very relevant. If you are managing Adwords hands-on you will know QS well, but marketers working with agencies or specialists need to have an understanding of the Google Quality score. We

Setting Goals and questioning your Paid Search Performance Data Analysis & Understanding – Looking Back A key part of setting any goals for future campaigns is to look back and fully understand all the core KPIs for each digital marketing channel. Paid search is no different, in fact, there is usually so much data available for Paid Search

5 basic questions to ask about your Google Adwords campaigns With so much data, systems & best practice guides now available for Pay per click marketing, it is easy to get sucked in to data analysis and in actual fact never end up driving your business forwards. Afterall, there is sooo much to be doing and we

New report compares desktop to mobile advertising showing rapid growth, CTR X 2.7, 60% of CPC costs, but lower conversion Over the last few years (largely thanks to the rise of the Smartphone and texting) mobiles have become a much larger part of everyday living. Their success is in making a lot of tasks easier &

A Pay Per Click Auditing process Value: ★★★★★ Our commentary: With a lot of businesses using Google Adwords as a large part of their online marketing efforts I think its key to understand the ultimate metric (Sales!) and how to utilize tools to make this channel as affective as possible. Imran Farooq has created a guide to

New report compares desktop to mobile advertising showing rapid growth, CTR X 2.7, 60% of CPC costs, but lower conversion Over the last few years (largely thanks to the rise of the Smartphone and texting) mobiles have become a much …..

Is the Google Adwords Quality Score (QS) relevant to you? If your company or agency is using any form of PPC then Quality Score is very relevant. If you are managing Adwords hands-on you will know QS well, but marketers …..

5 basic questions to ask about your Google Adwords campaigns With so much data, systems & best practice guides now available for Pay per click marketing, it is easy to get sucked in to data analysis and in actual fact never …..

Setting Goals and questioning your Paid Search Performance Data Analysis & Understanding – Looking Back A key part of setting any goals for future campaigns is to look back and fully understand all the core KPIs for each digital marketing channel. …..

A Pay Per Click Auditing process Value: Our commentary: With a lot of businesses using Google Adwords as a large part of their online marketing efforts I think its key to understand the ultimate metric (Sales!) and how to utilize …..