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Nielsen investigated how many ads have reached their desired audience finding that ads aren't always reaching the desired audience. Yesterday we reported on the US figures, and today we are covering the results for Ads in Europe (UK, France, Germany, Italy).
In a world where targeting is everything, it doesn't mean ads are getting in front of the right customers every time.
Data: June 2016. Mobile insights are provided for directional purposes only.
Key findings from the Nilsen study and the chart indicated above include:
Accuracy on platforms/ networks are equal at 52%
By Robert Jones
Robert is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.
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