Internet advertising analytics

US and Europe display ad clickthrough rates statistics summary I’ve put this brief compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. Since the post was originally posted, there’s also been a discussion on attrition rate from ad click to visit which is another challenge of Internet

Leaked Email from Twitter reveal costs per follower Value/Importance: ★★★★★ Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost of $2.50 and $4 per follower $0.75 to $2.50 for each click, favourite, retweet or reply. Commitment to a minimum campaign spend

UK advertisers now spend £1 in every £4 on Internet advertising The IAB and PwC published their full-year figures for online advertising in 2010 on 29th March. We recommend using this research on online advertising to benchmark your investment in online media with other organisations in the UK. It may also have an impact when discussing with colleagues

Leaked Email from Twitter reveal costs per follower Value/Importance: Recommended link: Original post on the Drum Our commentary on the costs of Twitter advertising These are the costs revealed in the leaked email from Twitter’s ad sales department: Cost of …..

UK advertisers now spend £1 in every £4 on Internet advertising The IAB and PwC published their full-year figures for online advertising in 2010 on 29th March. We recommend using this research on online advertising to benchmark your investment in …..

US and Europe display ad clickthrough rates statistics summary I’ve put this brief compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. Since the post was originally posted, there’s also …..