Website conversion optimisation planner

Plan structured tests and experiments to improve results from your site

How will this  template help me?

Many sites are only occasionally updated, but companies who are serious about getting the best returns from their websites have a structured programme of testing. Use our "Testing starter kit" with our Improving Results from Your Website Guide to help plan, manage and review your tests.

What does the conversion optimisation planner include?

There are two documents included in the download.

  • Test Plan / Review sheet (Word) - this is a change request form to help define the requirements for a test
  • Test planning time (Excel) - this summarises all the tests and the results

Available to
Expert members
Learn more

What our members say

Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

Joao da Costa, Marketing Officer at Southbank International School

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

Get access to this now by purchasing an Individual or Business Expert membership

Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing:

  • In-depth Ebooks
  • Online training
  • How to videos
  • Marketing templates