Web analytics strategy

wherever in the world you are… We’re about to take a bit of a break, so we thought we’d say “Hope you enjoy your break”. I’d also like to say a big “thanks” to all who have shared ideas on marketing better through posts, comments and shares over the year. We’re looking forward to sharing more of

Using the 4Ps of the marketing mix to give context to decision makers Most web analytics departments in large companies are now using data to report on their online marketing performance. Navigational patterns, conversion funnels, and marketing channels have come to be the focus of most of these reports. But what happens after these analyses are distributed?

Our digital marketing software update showcases the latest software tools to help improve your digital marketing from the ones we have reviewed this week. We include software in different categories including SEO, Email marketing, Social media and web analytics Sign-up to our enewsletter if you’d like a reminder of the updates each Friday. Our recommendations on Internet marketing

A detailed case study showing how Dell structure their customer experience and improvement programme worldwide Value: ★★★★★ Added Jan 2011: The commitment of Dell to improving sales and experience through a measured approach is shown since have 25 dedicated people doing A/B and MV tests, not counting several others who support them. This was reported on

Our suggestions on getting more from your web analytics Rather than just looking at predictions or trends in analytics, I’ve tried to make these practical to show quick wins or changes to your digital strategy which can help get better results. 5 success factors for your web analytics in 2011 Since we’re big advocates of using Google Analytics,

I love the expression Cult of Analytics! Two reasons. First, it’s a great name for a book. The book in question is from Steve Jackson which is in the Elsevier E-marketing Essentials series for which I’m editor. In a future post, I’ll explain the techniques I’ve found useful from the book, in particular, the REAN

My tip for the best book to help you with your marketing in 2010 isn’t one of mine, or one on social media, although recommendations on this will follow soon since I have had a lot of questions about the best book on social media recently. Instead, my recommended book is on marketing analytics.

Dave’s talk at TradeDoubler UK 2011 Digital Marketing Summit The title of this talk is natural since presentation was for a “performance marketing” audience who use TradeDoubler for affiliate and search management. I hope it’s particularly helpful for folks running transactional site marketing – the examples are from retail, financial services and travel. But I hope the case

We have all seen the dramatic improvement in the capabilities of web analytics tools over the last few years, but how should organisations configure their web analytics tools and processes to drive the best insights? In this E-marketing Essentials interview I talk to Gary Angel, a web analytics consultant with extensive experience of web analytics

Avinash Kaushik is well known to web analytics aficionados as Google’s analytics evangelist, for his book “Web Analytics An Hour a Day” and his Occam’s Razor Blog, but I think his insights can help anyone involved aiming to improve their results from their web business – hence this post ‘web business optimisation’. So I was

wherever in the world you are… We’re about to take a bit of a break, so we thought we’d say “Hope you enjoy your break”. I’d also like to say a big “thanks” to all who have shared ideas on …..

Using the 4Ps of the marketing mix to give context to decision makers Most web analytics departments in large companies are now using data to report on their online marketing performance. Navigational patterns, conversion funnels, and marketing channels have come …..

Dave’s talk at TradeDoubler UK 2011 Digital Marketing Summit The title of this talk is natural since presentation was for a “performance marketing” audience who use TradeDoubler for affiliate and search management. I hope it’s particularly helpful for folks running …..

Our suggestions on getting more from your web analytics Rather than just looking at predictions or trends in analytics, I’ve tried to make these practical to show quick wins or changes to your digital strategy which can help get better …..

A detailed case study showing how Dell structure their customer experience and improvement programme worldwide Value: Added Jan 2011: The commitment of Dell to improving sales and experience through a measured approach is shown since have 25 dedicated people doing A/B …..

5 types of tools for a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics …..