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For your email marketing communication strategy, don’t be a sheep

Chart of the Day: What is the most popular type of email marketing communication?

In email marketing, there are so many different ways to communicate with your client. But which are the most popular? And if they are popular, does that mean they are correct?

In today's chart, it is unsurprising that most use newsletters at 74%. This is a simple way of keeping clients up to date with news or content and has been an email marketing standard for many years. However, some simple additions to your communications strategy could make dramatic differences. For instance, having a multi-step automation for new subscribers/customers, reactivation emails and automated triggers through a client's lifecycle require a bit maintenance, but only 26%, 10% and 18% of the users surveyed actually use these in their strategy.

Communications Strategy - all industriesIt's always good to know what others are doing in their strategy, but is it the right path for your company? Not necessarily. You need to lead the way in order to attract customers, so don't be sheep when it comes to your email marketing strategy.

The research was designed by the teams at Smart Insights and GetResponse and written by Dave Chaffey and Robert Jones at Smart Insights, so includes not only useful benchmarks for you to compare your performance against, but also our trademark visual mindtools to help you review your approach and take practical actions to improve results.

View the full report Email Marketing & Marketing Automation Excellence 2017.


Kim Greenop-Gadsby

By Kim Greenop-Gadsby

I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.

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