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What is the main goal of email marketing?

Chart of the Day: What challenges you when it comes to email marketing? Part 4 of 4.

For email marketers, there will always be aspects of email marketing that are a challenge. This is the fourth of my four part series pertaining to issues faced in email marketing.

Previous problems discussed during the course of the series:

The final point we want to discuss is "what is your main email marketing goal"? We need a end result to strive towards and this is best to decide in the very beginning of the campaigns. In the chart it shows brand-building (47%) and lead generation (42%) are very close. While lead nurturing (11%) is far down the priority list. When you are deciding on what to use as your goal, remember that it is specific to your company.

Email marketing challenges

Kim Greenop-Gadsby

By Kim Greenop-Gadsby

I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.

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