Digital Marketing Megatrends 2017
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The American worker spends a lot of time checking their email. All across the country people are spending large blocks of their workday in their inbox. But what exactly does the typical American inbox at work look like?
Email marketing company Reachmail surveyed one thousand American workers who consider email significant to their job. The survey focused on 4 core areas relating to email use at work:
The goal of the survey was to get a better look at how American’s deal with email while at work. As a result of the survey, they discovered several interesting trends.
The survey found that 54% of Americans check their email multiple times per day and 30% having their email constantly open throughout the day. Only 16% of American’s check only once per day. The Northeast was the worst region in the United States in terms of having their email open constantly with 37% of surveyed respondents.
When it comes to the time of day people check their email the most, 71% of Americans first check their work email between 5AM and 7AM. An even more surprising stat is that 70% of Americans check their email after 6PM, typically after most people leave the office for the day.
Nearly half of all Americans (46%) send fewer than 10 emails per day. Again the Northeast tops all regions averaging 22 emails per day. Only 8% of American’s send more than 50 emails per day. The median seems to be between 10-25 emails per day for most people.
58% of Americans say that they respond to emails typically within 1 hour. The slowest to respond are New Yorkers who average a day or more to respond. Most American’s typically respond between 1-6 hours to work emails.
Over half of Americans have fewer than 10 unread emails in their inbox. The Midwest had the least cluttered inbox with an average of 17 unread emails. Only a small percentage of Americans (6%) have between 50-100 unread emails on average in their inbox.
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
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