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Mobile display and mobile search grows 53%

Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe.

Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe.

  • The UK leads mobile ad growth compared with the rest of Europe.
  • There is year on year growth of around 53% for mobile advertising.
  • Mobile advertising revenue globally has hit $83 billion which is over 60% increase.
  • Mobile display advertising grew by 52.9% to €5.4 billion in Europe, mobile search was up 52.9% amounting to €5.5 billion.
  • Serbia, Romania and Turkey have seen the biggest mobile display advertising growth year-on-year.

Robert Jones

By Robert Jones

Robert is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.

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