Making Online Net Promoter Score (NPS) Actionable
Guest Expert, May 10, 2012
Use NPS follow-up insight to convert Detractors and Passives
The ability to quickly gauge your enterprise’s overall health with a single NPS score is useful to let you know whether you need to make any changes. However, a lone NPS score is not enough to tell you what changes you need to make.
The Net Promoter Score
Customer engagement analytics
Why we need to focus more on customer engagement
richardsedley, March 17, 2010
It"€™s perhaps hard to imagine now, but even just four years ago, talk of customer engagement was a bit of a rarity. It is only a couple of years ago I did an interview with Dave where we discussed definitions and the scope of customer engagement.
There are many excellent reasons why businesses now focus on
Customer engagement analytics
Using Net Promoter Score to assess marketing effectiveness
Dave Chaffey, June 15, 2011
The use of Net Promoter® (NPS) score as a way to collect customer feedback has been available for years although it’s perhaps better known and applied more widely in the US.
We’re always interested to find more about new methods to better understand customers, so wanted to alert you to another tool. CustomerGauge, surveys customers continuously
Customer engagement analytics
Engagement Analytics
Dave Chaffey, January 11, 2009
Improve your results from online marketing by resolving to focus on engagement analytics.
Customer engagement analytics
More advice
Guest Expert, May 10, 2012Use NPS follow-up insight to convert Detractors and Passives The ability to quickly gauge your enterprise’s overall health with a single NPS score is useful to let you know whether you need to make any changes. However, a lone NPS …..
Customer engagement analytics
Read more
Dave Chaffey, June 15, 2011The use of Net Promoter® (NPS) score as a way to collect customer feedback has been available for years although it’s perhaps better known and applied more widely in the US. We’re always interested to find more about new methods …..
Customer engagement analytics
Read more
richardsedley, March 17, 2010It"€™s perhaps hard to imagine now, but even just four years ago, talk of customer engagement was a bit of a rarity. It is only a couple of years ago I did an interview with Dave where we discussed definitions …..
Customer engagement analytics
Read more
Dave Chaffey, January 11, 2009Improve your results from online marketing by resolving to focus on engagement analytics…
Customer engagement analytics
Read more
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