These Microsoft Excel spreadsheets have been created by Dave Chaffey of Smart Insights to help you improve leads and sales. They will allow you to set realistic goals based on the volume, cost and quality of traffic that you’re driving from search engine marketing, display advertising, affiliate marketing and online PR.
- Simple conversion model – Download free basic Excel spreadsheet
- More advanced conversion model – Download conversion spreadsheet
The advanced spreadsheet is available for Smart Insights Expert members, the simple conversion model is available free to Basic members – you will need to register first to download this.
These spreadsheets are included on the CD in Web Analytics 2.0 by Avinash Kaushik, Google’s Web Evangelist.
Different worksheets cover:
- E-marketing planning and budgeting models spreadsheet
(Free – Basic members)
- Ecommerce return on investment (Free – Basic members)
- Multichannel lead generation and sale modelling (Expert members)
- Email marketing modeling (Expert members)
- Revenue potential for online publishers and startup businesses (Expert members)
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